TV host adbusts rivaling channel's neon sign

Danish TV host Michael Bertelsen (who holds my personal record for best TV moment in recent history with this interview) today put up makeshift signs beaming the name of his show, Den 11. Time, onto central Copenhagen from an apartment below rivalling channel TV2´s neon sign.. and then proceded to flip the main switch of the latter.

Good fun - never expected so see adbusting live on national broadcast TV. But then again, adbusting is so 2005 ;)

link (hit "se klip" and scroll to last bit - sorry for DRs non-windows-hostile player - my guess is this is up on youtube by tomorrow)